Three client sites built to earn trust.

Websites we made with Skandage Sites for three clients. Here is how we designed them, and what a client gets.

The problem

Our clients work in a field with strict limits on what they can say and show online. Much of what usually makes a personal site persuasive, such as promised results or product claims, is off the table.

So the site has to earn trust in other ways. It has to feel calm, honest and easy to read, and make getting in touch easy.

How we worked

This is what you can see on the live sites.

The client comes first

Each site opens with the client's own name, title and portrait. The story behind the work comes before any list of services.

Plain words

Headlines say what the client cares about, in everyday language. Services are explained in short blocks, with no jargon wall.

Credentials in the open

Roles, years in the industry and awards sit in plain view, as simple labels and numbers, and one page is given to checking them.

A calm look

Warm neutral colours, a lot of space and one accent colour. Nothing flashes or pushes.

Clear structure

A short menu with a page for the story, the practice and what happens after sign-up, and the same simple order on a phone.

An easy way to get in touch

A "book a consultation" button in the header and the first screen, and a WhatsApp button that stays in view.

The sites

Screenshots of the live sites, from different pages. Nothing is edited.

Woon Jia Li

Skandage Sites client. A warm cream and gold look. The practice page walks through four stages of life, and a resources page lets visitors check credentials.

Visit the live site for Woon Jia Li (opens in a new tab)